We're an Australian family business and we are the Seaweed Experts!

About us

Seaweed Enterprises Australia is a family-owned company based in Far North Queensland, proudly supplying pure seaweed products across Australia through our Melbourne bulk warehouse and our online store.

We’re dedicated to sharing the incredible benefits of seaweed and we’re on a mission to help farmers and growers move away from chemicals and towards a regenerative, sustainable future.
We believe this change is essential for the health of our children, our communities, and our planet.

Grahame West - the Seaweed Man

Grahame West

Our founder - well known as "The Seaweed Man"

The beginnings of SEA

At Seaweed Enterprises Australia we are passionate about seaweed. 

But not just any seaweed, we are proud distributors of the very best seaweed you can get - Ascophyllum nodosum, wild-sourced from the ice cold waters of the North Atlantic.

We're proud to be known as the seaweed experts - we’ve been using and selling Ascophyllum nodosum in Australia since way back in the 70s - well before seaweed was widely known as a health giving supplement for all plants and animals as it is today.

Grahame West and the sales director of Algea standing on a boat ramp in Norway holding Ascophyllum nodosum seaweed.

Grahame with the Sales Director of Algea Produkter at the Algea processing plant in Norway 1985.

SEA director, Grahame West - known to many as The Seaweed Man - first started using seaweed in 1974 after meeting the Wallace family in the Kiewa Valley. The Wallaces were organic Keyline farmers and showed Grahame the Algifert seaweed they were using on their spectacular farm - Grahame wrote an article about this extraordinary meeting, you can read it here.

Seeing their amazing results sparked Grahame’s lifelong passion for seaweed and soon after Grahame was selling the seaweed himself.

A vintage photo of Grahame West The Seaweed Man at a seaweed exhibit

Very early days promoting Seaweed products.

By the 1980s Grahame’s business - Northland Agencies - was working with farmers Australia wide, had conducted numerous successful field trials and had grown to become the largest distributor of Norwegian Ascophyllum nodosum in Australia. 

In 2000, Grahame sold the business and moved on to follow other passions, but our seaweed story continued and he never stopped talking about seaweed. Although Grahame had retired, his old customers still regularly rang him at home to ask about seaweed and he was happy to freely share everything he knew about this wonderful natural product. 

Fast forward to 2016 when an old customer, a desperate farmer from drought-stricken western Queensland got in touch, wanting to know if the seaweed would help her starving cattle. Grahame, knowing it would save her cattle, enlisted the help of his daughter Liz (me!) to try source the pure, dry, soluble seaweed granules to help the farmer, but we couldn’t find the Norwegian Ascophyllum nodosum we knew and trusted anywhere in Australia.

Grahame West and Liz Atkins standing in a grassy field with rolling farmland in the background.

SEA is back by popular demand!

So we decided we had to bring this incredible product back to Australia and make it available to everyone. I tracked down Dad's Norwegian friends to discover they were still producing the exact same pure, premium quality Seaweed that Grahame sold for many years with amazing results. 

So Seaweed Enterprises Australia (SEA) was born, and our brand Seaperia was developed.

We are a proud Australian family company committed to improving health and wellbeing with the natural benefits of pure seaweed."

You can read more about that desperate cattle farmer, Margie, on our blog here.

She is now a dear friend and one of our many passionate Seaweeders!

Liz and Dad, Grahame, today

Seaperia is our very own brand... a brand you can trust. It comes from the Algea processing plant operating in Norway for over 80 years under their country's incredibly high environmental and sustainability standards.

Over the years our seaweed story has changed - it’s hard to believe now, but many years ago the Queensland Department of Primary Industries threatened to confiscate all of Grahame's seaweed because they said he was making unfounded claims about what it could do.

Nowadays, thanks to passionate people like Grahame, attitudes have changed. Governments, farmers and communities worldwide have realised the potential of seaweed as an incredibly sustainable and health-giving product that is naturally regenerative and organic... and needs no fresh water or fertiliser to grow!

At SEA we are proud of the quality of our products, and we are driven to build a company with impeccable ethical standards and a determination to do what is absolutely best for the future of our children and our planet.

And we believe Seaweed is the key.

Grahame West - The seaweed Man - and daughter Liz Atkins in Seaweed Enterprises Australia uniforms.

Join us for more!

If you've read this far why not sign up for our Seamail newsletter.

I write and send it once a month, and I try to keep it informative and interesting.

Thousands of our Seaweeders love it, and I reckon you would too!

Here's what a couple have written back to me...

"Fantastic newsletter - so well written, easy to read and informative. Very impressed. Most are so dreary and badly written!!! Thank you! Anne"

"Hi Liz, Loved your newsletter as usual. It has as much energy as Seaperia gives :)  Sharon"

The friendliest newsletter ever PLUS a free packet of delicious Dulse, the famous "bacon-flavoured" seaweed!

What more could you ask for?
Simply fill in the form at the bottom of this page.

Hope we hear from you soon!

Liz 😊